Senior Brand Trade Marketing Manager - Premium and Innovation

Position Title: Senior Trade Marketing Brand Manager

Location: Head Office

Application Closing Date: August 18, 2026

Job Purpose:

• The Senior Trade Marketing Brand Manager is on charge of guiding a panel of Brands (directly and indirectly via his team) to generate the maximum in terms of Rev/Vol and Brand Power.
• The Person must generate innovative insights of shoppers/consumers by channel level that drive the brand & channel strategies plans, in order to create and maintain competitive advantage
• Responsibility to keep the connection between Mktg and Sales team, starting from defining strategies with marketing team up to translating them in commercial plan
• Create and deploy permanent and temporary visibility to enhance the brand presence in the market and win vs competition
• The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market

Key Responsibilities

STRATEGIC MINDSET

• Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations
• Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance

RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING

• Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
• Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
• Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.

BUDGET MANAGEMENT

• The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market

PROJECT EXECUTION AND MANAGEMENT

• Design strategy focused on attracting, developing and retaining customers.
• Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market
• Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI

LEADERSHIP

• Provide leadership and expertise that establishes credibility with business partners and increase the focus on draught
• Drive the opco results on draught influencing the sales team (123 SRs) via an indirect reporting

STAKEHOLDER MANAGEMENT

• Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing)
• Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

• 5-8 years of experience in the relevant field
• Prior experience in the following areas would be enabling:
  • Sales
  • Trade Marketing
  • Marketing
  • Project Management
  • Finance

Education

• Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable: Economics, Finance, Accounting, Business or Marketing,