RMG Manager
Date: Aug 11, 2026
Location: Sofia, BG
Company: HEINEKEN
Define RMG strategy & priority initiatives to shape & support broader commercial
strategy and deliver value growth for the OpCo (incl. KPIs & action plans)
- Identify value growth opportunities based on clear methodology and strong
analytics and insight. Create holistic plans together with Sales & Marketing to
capture and sustain long term value growth - Set clear strategic and execution guidelines, across the RMG levers (with Sales and
Marketing) to secure perfect execution - Drive monthly OpCo RMG Councils with the OpCo MD + Sales/ Finance! Marketing
Directors. Track value and steer preparation of acceleration/mitigation plans as
required
Embed RMG and orchestrate initiatives within cross-functional teams, and
contribute to all RMG related business decisions
- Position RMG teams as a strategic business partner with a clearly defined role in
commercial strategy and execution. Partner with Sales, Marketing and Finance to
shape plans and strengthen execution - Foster a culture of value- and fact based decision making
- Challenge cross functional teams in the realization of RMG activities in thelr
respective accountability field
Create a High performing RMG team
- Give direction to the team and instill a culture of first-class business partnering
- Define the bar and development plans to Best n Class RMG practice and delivery
- Allocate resource against value at stake and prioritized enablers
- Build in close coordination with HR an RMG talent pipeline and secure RMG as a
citical experience in (commerce) career paths.
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Manager, Management