RMG Manager

Date: Aug 11, 2026

Location: Sofia, BG

Company: HEINEKEN

Define RMG strategy & priority initiatives to shape & support broader commercial
strategy and deliver value growth for the OpCo (incl. KPIs & action plans)

  •  Identify value growth opportunities based on clear methodology and strong
    analytics and insight. Create holistic plans together with Sales & Marketing to
    capture and sustain long term value growth
  • Set clear strategic and execution guidelines, across the RMG levers (with Sales and
    Marketing) to secure perfect execution
  • Drive monthly OpCo RMG Councils with the OpCo MD + Sales/ Finance! Marketing
    Directors. Track value and steer preparation of acceleration/mitigation plans as
    required

Embed RMG and orchestrate initiatives within cross-functional teams, and
contribute to all RMG related business decisions

  • Position RMG teams as a strategic business partner with a clearly defined role in
    commercial strategy and execution. Partner with Sales, Marketing and Finance to
    shape plans and strengthen execution
  • Foster a culture of value- and fact based decision making
  • Challenge cross functional teams in the realization of RMG activities in thelr
    respective accountability field

Create a High performing RMG team

  • Give direction to the team and instill a culture of first-class business partnering
  • Define the bar and development plans to Best n Class RMG practice and delivery
  • Allocate resource against value at stake and prioritized enablers
  • Build in close coordination with HR an RMG talent pipeline and secure RMG as a
    citical experience in (commerce) career paths.


Job Segment: Manager, Management