Integrated Digital Manager

Job Purpose

Drive the execution and adoption of Digital Transformation initiatives across Integrated Commercial Operations (ICO) by translating business priorities into practical digital solutions, integrated platforms, data capabilities and improved ways of working.

The role manages assigned digital products and initiatives across SP, POSM, Assets, W&T and Field Execution, connecting Commercial teams with D&T, D&A and technology partners to ensure effective development, deployment, adoption and continuous improvement.

Working under the Digital Transformation & Commercial Ecosystem Strategy defined by the Senior Digital Transformation Manager, the role also integrates internal digital capabilities with external ecosystem partners – including POS providers, digital platforms, fintech/payment, mobility and emerging technology partners – to develop scalable use cases that improve productivity, outlet/consumer engagement and commercial performance.

Key Challenges for this job:

1. Translating Business Needs into Digital Solutions – Convert Commercial needs into simple and scalable solutions.
2. Building an Integrated Digital Ecosystem – Connect internal platforms, data and external partners into seamless Commercial use cases.
3. Driving Digital Adoption – Embed digital tools into daily Commercial ways of working.
4. Managing E2E Digital Delivery – Coordinate Business, D&T, D&A and partners for quality and timely delivery.
5. Connecting Data & Operations – Improve data visibility and support better business decisions.
6. Delivering Business Value – Generate measurable productivity, efficiency and commercial impact. Delivering Business Value from Digital Investments
   Ensure digital initiatives generate measurable productivity gains, efficiencies, and commercial impact.

Accountability

1. Translate Digital Transformation & Commercial Ecosystem Strategy into execution plans for assigned Commercial priorities.
2. Manage E2E delivery of digital products and solutions across SP, POSM, Assets, W&T and Field Execution.
3. Act as Business Product Owner for assigned platforms: requirements, backlog, UAT, deployment and continuous improvement.
4. Integrate internal platforms, data and external digital ecosystems to develop Commercial use cases across POS, payment/fintech, mobility, consumer/outlet engagement and emerging technologies.
5. Drive digital adoption & change management through deployment, training, communication and usage tracking.
6. Develop data, dashboard, AI & automation capabilities with D&A and partners to improve visibility, productivity and decision-making.
7. Manage assigned digital partners, vendors, budget and governance, including SLA, timeline, cost and performance; support strategic partnerships led by Senior Digital Transformation Manager.

Business Contact

Key contacts and contact purpose:

Internal: Sales, Trade, RTC, D&T, D&A, Finance, Procurement, Legal, HR, CA, P&CI, Media/Brands

External: Strategic Partners, Digital Platforms, Technology Vendors, Agencies, Data & AI Solution Providers.

Position profile

Qualifications: Bachelor’s degree in Business Administration, Economics, IT, Data Analytics, Engineering, Marketing or related disciplines.

Experience / skills required:

• Minimum 5 years' relevant experience in Digital Transformation, Commercial Operations, Digital Product Management, Analytics, Technology or Digital Partnerships, preferably FMCG/Beverage.
• Experience managing digital products/projects and cross-functional initiatives.
• Understanding of Commercial Operations, Sales Execution and Trade Marketing.
• Experience working with external digital platforms, technology vendors or ecosystem partners is an advantage.
• Strong project management, analytical and stakeholder management skills.
• Ability to translate business needs into integrated digital solutions.
• Strong ownership and execution mindset.

Language(s): Strong proficiency with spoken and written English

Functional Competencies:

• Digital Product & Project Management
• Digital Ecosystem Integration & Partnership Execution
• Business Process Digitalization
• Data Analytics & BI
• Digital Adoption & Change Management
• AI & Automation
• Vendor & Budget Management

Other: Solid business acumen and ability to connect Business – Process – Data – Technology – External Ecosystem

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