Revenue Manager

SCOPE OF ROLE

• The RMG role is responsible for driving profitable growth by embedding Revenue Margin Growth principles into commercial decision making.
• This role leads initiatives across Brand Portfolio Pricing, Promotion Optimization, Discount & Trade Terms, Mix Management and Channel Performance Analysis and Pack Price Architecture initiatives as part of the integrated Commercial Strategy.
• With close collaboration with Sales, Marketing and Finance teams, the role identifies value growth opportunities, translates insights into actionable plans and supports the design and delivery of the Commercial Strategy for HEINEKEN.

RESPONSABILITIES

• Act as an RMG business partner, translating commercial challenges into value growth opportunities.
• Drive a holistic Brand Portfolio Pricing approach, integrating pricing, promotions, trade investment, mix and pack architecture levers into commercial recommendations.
• Develop pricing recommendations, business cases, simulations and scenario analyses to support commercial decision making.
• Monitor price positioning, price indices and competitive pricing dynamics and translate insights into actionable recommendations.
• Lead promotion planning, ROI evaluation and post-event analysis to improve investment effectiveness.
• Identify competitive dynamics and market opportunities and translate insights into actionable recommendations.
• Support the development and execution of Discount & Trade Terms strategies to improve customer profitability and investment effectiveness.
• Champion pay-for-performance principles and fact-based commercial decision making.
• Drive Mix Management initiatives to improve portfolio profitability and revenue quality.
• Identify assortment, portfolio and SKU optimization opportunities.
• Identify and implement Pack Price Architecture opportunities.
• Assess channel, customer and portfolio performance drivers and identify opportunities to improve revenue, margin and value growth.
• Develop actionable insights and business cases that support commercial decision-making and execution.
• Actively collaborate with Sales, Marketing, Finance and other relevant stakeholders to translate RMG strategies into priorities, targets and execution plans.
• Provide input into the S&OP process.
• Contribute to RMG Funnel initiatives and ensure alignment with business goals.
• Build RMG capabilities across commercial teams through training and knowledge sharing.
• Monitor Global CPG/RMG strategies and propose local adaptations.

ROLE PROFILE

Experience

• Experience in working in a data-driven environment.
• Design and perform complex analyses and work with large datasets, synthesizing key insights and translating them into action.
• Contribute to pricing, promotion and trade investment plan design and delivery.
• Build business cases, simulations and scenario planning recommendations.
• Assess customer, channel and portfolio performance drivers and identify value growth opportunities.
• Evaluate promotional effectiveness, competitive dynamics and customer profitability.
• Understand P&L building models and how revenue, pricing, mix and profitability drivers interact.
• English Language proficiency: fluent.
• Econometric background preferred.

Competencies & Abilities

• Strong commercial acumen and understanding of Revenue Margin Growth principles, including pricing, promotions, trade investment, mix and pack price architecture.
• Analytical mindset with the ability to interpret complex data and translate insights into action.
• Strategic thinking, generating insights and impact across the 5C (Category, Customer, Consumer, Competition, Company).
• Strong communication, storytelling and stakeholder management skills.
• Ability to influence commercial decisions through fact-based recommendations and value creation.