Channel Activation Manager - Off Trade

What You’ll Do

• Translate Off-Trade channel strategy into clear and impactful activation plans.
• Drive the execution of brand and portfolio initiatives across Modern and Traditional Off-Trade.
• Lead end-to-end channel activation programmes, from planning through to execution.
• Identify opportunities to strengthen category performance and drive growth.
• Partner with internal stakeholders and customers to deliver effective channel activations.
• Ensure activation plans are delivered on time, within budget and to the required standards.
• Track execution and translate market and customer insights into actionable initiatives.
• Ensure channel activation plans are aligned with and contribute to overall commercial objectives.

What You’ll Bring

• Bachelor’s degree in Business, Economics, Marketing or a related field.
• Minimum 5 years of experience in Sales and/or Trade Marketing.
• Experience in FMCG and fragmented/traditional trade is an advantage.
• Strong commercial and customer mindset, with the ability to understand market opportunities and translate insights into action.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management and collaboration skills.
• Good command of English, both written and spoken.
• A curious and innovative mindset, with a passion for continuous learning and development.