Sales Executive - Off-Trade

Main Responsibilities:

• Execute Heineken Steps of Visit across assigned territory to achieve volume, distribution, and execution targets.
• Drive promotion & visibility excellence by deploying POSM, executing NCP & tactical activations, and ensuring pricing compliance.
• Expand distribution and outlet development across Modern Off-Trade (MOFT) and Traditional Off-Trade (TOFT) channels.
• Build trust-based relationships with key outlet decision-makers and resolve daily operational issues promptly.
• Ensure disciplined reporting by updating call outcomes accurately in system, maintaining master data, and gathering market intelligence on competitors.

Competencies and Skills

• Adaptable team player with FMCG sales experience, possessing a minimum of 2 years' commercial/sales experience (preferably in FMCG), proficient in English, and able to thrive in a fast-paced, evolving environment.

• Strong communication, interpersonal, and collaboration skills, with the ability to build relationships, influence stakeholders, and manage conflicts effectively.
• Strong commercial acumen and market knowledge, supported by proven selling, negotiation, and customer management capabilities.
• Analytical and problem-solving skills, able to evaluate outlet performance, identify opportunities, and develop practical business solutions.
• Results-driven and customer-focused, committed to achieving business objectives while delivering excellent customer outcomes.
• High integrity, accountability, and self-discipline, with the ability to work independently and handle responsibilities with reliability and professionalism.