B2C Product and Content Manager

Job Responsibilities

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Functional Responsibilities:

• Think consumers first to turn pain points into benefits.
• Understanding and adapting to key business objectives and strategy, translating business goals and needs into a product roadmap and backlog.
• Create local user stories which is required to develop different functionalities
• Development of new functionality and continuous improvement based on consumer feedback and input from business (e.g. sales, logistics)
• Work on continuously improvement the backend and all operational systems to optimize the resources utilization.
• Responsible for performance and development of the local e-commerce platform and integration with third party software.
• Tracking budget, time, and scope of the platform development.
• manage the full agile process of sprint delivery starting from maintaining and updating the product backlog, sprint planning, user story refinement and production deployment
• Manage the 3rd party weekly sprints with any supplier that are involved in the E-Commerce B2C platforms – ensure that all planning and backlogs are delivered according to plan.
• Create, manage and lead bug resolution on SNOW till delivery of fix to production environment.
• Execute, ensure and cross check the stock management of all Drinkies stores on the B2C platform to maximize online revenue for ABC and improve online experience for customers.
• Lead, manage and approve all B2C Masterdata requirements, setups and updates related to consumer and product creations, changes and updates.
• Develop support materials and train key internal and external stakeholders (Drinkies Sales team, call center team, delivery operations team & D&T) on key B2C topics and platform features by creating FAQ documents, backend video tutorials, live training sessions, user guides for backend and masterdata use.
• Lead the CXO process by Engage with consumers to propose improvements in the platforms that can drive business results based on data and A/B testing.
• Conduct regular demo sessions for new feature launches that will add value to ABC (Trade Marketing, Drinkies, Sales, Call Center, D&T) such as new online promo mechanics, flash promotions, backlog orders, online payments, etc.
• Perform all back-end maintenance activities and ensure proper follow up with stakeholders for an up to date platform (e.g. updating product insights, ABC news, banners, platform tutorials, FAQ, outlet registration)
• Support and organize together with external developers regular consumer panel sessions and field visits to better understand the consumer needs.
• Support Demand generation manager in all related activities in Egypt aimed to increase and generate value for ABC by increasing AOF and AOV
• Host the Steerco meetings.
• Update all content on e-commerce platform backend including creation of promotions.
• Advise and manage other development projects related to Drinkies.
• Research alternative software solutions that would impact business.
• Assist call center team improve their workflow by exploring software systems to enhance their business.

Functional Competencies:

• Regularly monitors both consumer and shopper behaviour and turns insight into action
• Ensures clear consumer rationale across all initiatives
• Generates strong insights that mobilise broadly
• Converts insight to actions that fuel B2C growth
• Informs work with relevant consumer trends & needs / motivations
• Coaches team to identify and act upon Consumer Insights
• Interprets research outputs into clear actions that drive growth
• Translates relevant insights into viable volume and aspirational targets, and audience segments for iDDM
• Shares consumer and channel knowledge in order to build relevant and winning plans for our brands in e-commerce
• Drive conversion mind-set within commerce organization
• Understands the management of ePICOS execution support systems

Leadership Responsibilities:

• Champion the B2C, coach ABC team about the benefit and the transformation of e-commerce.
• Champions online (mobile) first thinking
• Support in driving Customer/Consumer Centricity framework within the OpCo by developing the OpCo touchpoint strategy and customer journey mapping.
• Actively research / check for digital disruptors in FMCG industry developments, best practices & competition benchmarks.
• Advocate and lead by example in implementing the Agile methodology; MVP approach, product backlog, sprint planning, setup regular standups with key stakeholders.

Functional Authority:

• Together with the E-Commerce Management, decide about the different functionalities that will be implemented in the local platform. and ensure proper implementation once it is decided to be implemented
• Influence of local stakeholders, with the ability to stand up and say “no” to senior managers when necessary for a customer centric experience.
• Leading together with key ABC stakeholders in the selection of 3rd parties when required through defining business scope, requirements and setting up a structured selection procedure (e.g. SMS provider, Payment Gateway, Last mile delivery,POS system).
• Leading  the D&T team in all technical support issues including and not limited to performing frontend and backend test to ensure optimal customer experience on the Storefront, platform KPIs are met and directing D&T to investigate and take action.
• Decide on the UI/UX of the platform while managing the internal design team after engaging, testing and gathering customer feedback for new and/or enhanced designs and functionalities (e.g. HERO images, new feature requirements, CTA updates, etc.)

Communication and Work Relationships:

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Internal:

• Drinkies Stores Team, Drinkies Delivery Team, Call Center Team, Ecommerce, IT, Trade Marketing, Marketing, Sales Management team, Legal, Corporate Relation, P&CI.

External:

• Suppliers and developers
• Consumers

Qualifications:

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Education, Certifications and Licenses:

• University degree from a reputable university in business administration, IT engineering or a related field

Knowledge and Experience:

• 7 years’ experience in E-Commerce/retail/FMCG platforms companies with product management background.
• Experience in digital sales platforms (B2C or B2B) and last mile delivery operations
• Knowledge and understanding of computer and Internet protocols and website development

Skills and Abilities:

• Excellent Computer skills.
• Outstanding analysis skills.
• Excellent problem solving.
• Excellent Project Management skills.