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Media Manager

Purpose of the Job: 

As Media Manager, you will lead integrated media planning and delivery across the HEINEKEN Cambodia portfolio, ensuring strong governance and excellence across media communications planning, execution, and investment management. Reporting to the Media Lead, you will advocate for the HEINEKEN Way of Brand Building fundamentals and future-fit media practices to maximize media effectiveness and brand competitiveness in the category.

 

Accountabilities:

Integrated Media

Strategy and Planning
  • Lead strategy development and holistic planning (ESOP) for a portfolio of brands and a range of target segments across online and offline media channels
  • Provide expert cross-channel media leadership, bringing the latest platform, audience, measurement and optimization thinking into media planning and delivery
  • Drive digital and social marketing as a core growth lever through social-first strategies across platforms, integrating creators, influencers, social communities, and experiences where relevant
  • Champion the use of global media tools, frameworks and processes to accelerate planning, approvals, and reporting across campaigns

 

Campaign Performance, Tracking
and Reporting Insights
  • Set, monitor, and optimize media campaign delivery, pacing, and results against agreed media and business KPIs, translating insights into actions that improve media and business outcomes
  • Partner with brand teams to guide media investment allocation and maximize effectiveness and efficiency of media spend
  • Drive the implementation and ongoing management of global media MarTech stack, including but not limited to Media Tool, Global Media Platform (GMP), IAS, and CreativeX.
  • Establish reporting and learning routines to embed repeatable best practices and scale successful solutions across campaigns

 

Media Innovation and
Digital Acceleration

 
  • Drive the media innovation and learning agenda through test-and-learn initiatives, overseeing execution and scaling successful pilots
  • Identify relevant and emerging technologies and solutions that strengthen media effectiveness and support global and local learning agendas
  • Challenge and elevate internal and external team thinking to deliver more effective and efficient media investment and campaign outcomes

 

Agency Partnership
and Governance
  • Oversee agency governance and ways of working to ensure media plans and execution align with brand, campaign and commercial priorities
  • Manage relationships with agencies, external vendors, and technology partners, representing HEINEKEN in agency performance reviews, commercial discussions, and ongoing account management

Media Investments
Management
  • Own MediaTool & GMP platforms with strong control, accuracy, and accountability across media investments
  • Manage commitments, spends, and forecasts with clear reporting on budget usage, delivery, and efficiency

 

 

Qualifications and Requirements:

  • 5-7+  years of Marketing/Media/Communications/Advertising with demonstrated success in leading integrated media strategy, campaign planning, and media delivery in the Cambodia market
  • Ability to influence commercial and brand teams through data-driven insights, media effectiveness, and actionable recommendations
  • Ability to translate technical and non-technical concepts into clear and actionable communication across stakeholders
  • Experience in managing media investments, agency and vendor partnership management, and performance measurement is preferred.
  • Experience in advertising or media agency is preferred; FMCG or beverage industry experience is an advantage
  • Agile mindset with strong curiosity for consumer behavior, customer engagement, and emerging trends


Job Segment: Manager, Management

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