Title:  Trade Marketing Manager - Modern Trade / FMCG

Main Responsibilities:

• Develops annual growth strategy for Modern Trade channel and E-Commerce, based on market data and insights, delivering company volume and profitability objectives, fully in line with portfolio strategy;
• Consolidates all tailor-made Modern Trade activities in a 12-month commercial calendar, ensuring common understanding within Commerce function (Sales & Marketing) and flawless execution;
• Ensures best in class in-store visibility of HZB portfolio in Modern Trade;
• Develops standards and guidelines for building relevant picture of success for the dedicated channels;
• Develops category management tactics and channel specific action plans, based on channel priorities, optimal brand/SKU mix per channel and shopper/consumer insights;
• Develops and controls together with Assets manager, Visibility & Activation experts strategy for Modern Trade and relevant point of purchase solutions;
• Ensures effective and efficient promo strategy for Modern Trade;
• Budget efficient allocation and control;

Requirements:

• University degree;
• Minimum 3 years in FMCG area in the field of Sales and Marketing, Key Accounts management experience is a strong advantage;
• In-depth understanding of consumer trends and route to market specifics;
• Strategic thinker with strong commercial and business understanding;
• Proven analytical and decision-making skills with a focus on results;
• Excellent planning and organizational skills with ability to multitask and work under pressure;
• Growth mindset, pro-active attitude and eager to learn;
• Excellent communication, negotiations and influencing skills;
• Proficiency in MS office (Excel; Power Point);
• Fluency in spoken and written English;
• Clear driving license.